The WICKED Blind Spot Audit
You've been fixing what's visible.
What if the real problem is hiding somewhere else?
A deep dive into your brand, content and communication — followed by a 60-minute call where we walk through what I found, what matters, and what doesn't.
£497
You can feel it every time you try to explain what you do.
You post consistently, but the right people aren't biting.
You tweak your offer.
Change your messaging.
Redesign your website.
Try another content strategy.
Maybe even blame the algorithm for good measure.
But nothing quite clicks.
And the frustrating part?
You can't tell whether you've got a brand problem, a messaging problem, a content problem, an offer problem — or something else entirely.
So you keep fixing things based on what looks wrong.
That's where things get expensive.
Let's stop guessing.
The Wicked Brand Clarity Audit looks at what's actually happening across your brand, content and communication to find the gaps, disconnects and missed opportunities that could be getting in the way.
Not a generic checklist.
Not an AI-generated report.
Not someone telling you to "post more Reels."
A proper outside perspective on your business.
Let's find what's been missed.
what to expect...
01 — A full brand review
I'll look at the parts of your brand your audience actually experiences — including your positioning, messaging, offer communication, brand consistency and how clearly you communicate what makes you worth choosing.
02 — A content & communication review
I'll look at how your content and communication connect with the people you're trying to reach.
Because having good content isn't much use if it's attracting the wrong people, saying the wrong thing or never giving someone a reason to take the next step.
03 — The gaps I find
I'll identify the areas creating friction, confusion or missed opportunities.
You'll see what's working, what's getting in the way and where you're potentially solving the wrong problem.
04 — Your priority fixes
You won't get a giant list of things you could change.
You'll get clarity on what actually needs attention first.
Because 27 things to fix isn't clarity.
It's another to-do list.
05 — Your 60-minute clarity call
We'll sit down together and go through the findings.
I'll explain what I've seen, answer your questions and help you understand what the findings mean for your business.
You'll leave knowing what the problem is, what it isn't, and what your next move should be.
Let's find what's been missed.
This is for you if...
You know something isn't quite landing with your audience but can't pinpoint why.
You've tried fixing your marketing but keep ending up back at the same place.
You're getting attention but not enough of the right action.
You're tired of making changes based on guesses, trends or someone else's formula.
You want an experienced outside perspective rather than another template or checklist.
You've already tried the DIY route and want someone to challenge your thinking.
You're ready to look at the actual problem — even if the answer isn't the one you expected.
Stop gambling.
Know exactly what to do next.
The WICKED Blind Spot Audit
You'll receive:
A personalised brand investigation
Positioning & messaging review
Content & communication review
Offer review
Customer-facing experience review
Identification of key gaps and blind spots
Priority recommendations
Personalised findings report
60-minute Clarity Call
£497
What happens next?
01. You Book
Complete the short questionnaire so I can understand your business and what you're currently experiencing.
02. I Investigate
I'll review your brand, communication, offers and customer-facing experience and look for the gaps you may be too close to see.
03. You get the findings
I'll pull the important stuff together into your personalised Wicked Findings Report.
04. We talk
We'll spend 60 minutes going through what I've found and what it means.
05. Your turn
You can take the recommendations and run with them.
FAQ'S
Is this a full business audit?
No — and that's deliberate.
The Wicked Blind Spot Audit focuses on the areas your customers actually experience: your brand, messaging, offers, content and communication.
If we uncover evidence that the problem goes deeper into your business model, sales process, operations or wider strategy, that's where the Wicked Diagnostic comes in.
Is this a brand audit?
No.
A traditional brand audit might focus heavily on visual identity and consistency.
This looks at the communication around your brand — what you're saying, how you're positioning yourself, what your audience is likely to understand and where that experience breaks down.
How long does it take?
Once you've completed your questionnaire (which is sent to you as soon as you purchase) and provided the information I need, I'll carry out the investigation and we'll arrange your 60-minute Clarity Call. This usually takes about 3-5 business days.
SUBSCRIBE
Every week, I share what I'm seeing in real businesses, what's changing in marketing, and how to make it work for you—not just copy everyone else. Short, direct, no bs, the kind of thing you can act on and start moving the needle.
Copyright 2026 | Wicked Brands